InnoWave Cafe
2023
Creating a brand identity for business student cafes
About
My Role
Developing the rebrand for cafes in Nelson Hall
Keywords
Marketing, & Branding
NC State University Nelson Hall Port City Java
Project Brief:
Formulate a new brand identity for the Port city Java locations on NC State’s campus, beginning with the Poole College of Management.
Questionare Responses:
“I typically just get food to-go. I don’t really use the lounge to be honest.”
“I didn’t even know there was a PCJ in Nelson…”
“It’s pretty busy around 1:00pm. That’s usually when everyone switches classes.”
“I use the lounge for my club sometimes.”
InnoWave
Inno : Innovation
Wave: Referencing rapid periods of change and business growth aka
“riding waves”
The lines shooting from the liquid in the coffee mug reflect excel line graphs.
A smooth, sans-serif typeface reflects changing the interior to a more calming environment.
